Another day another pre-owned QQ

This time from should-know-better David Braben. EDGE 'have' the story Ctrl+C, Ctrl+V from Gamasutra. Every now and then someone from the games industry will raise their head above the parapet and blame pre-owned games for their own poor sales without a shred of evidence to back it up. Here's choice quote from Braben on why pre-owned is killing single player games:

I mean, the idea of a game selling out used to be a good thing, but nowadays, those people who buy it on day one may well finish it and return it.

And of course, marketeers not marketing games after launch week really helps too right? Oh and the so called gaming press asymmetrically hyping a game up to launch then dropping coverage as if the game never existed once it is actually out has nothing to do with it? Perhaps devs should make a game that last longer than a day or even games that people might want to keep? Presumably, Braben has data for how pre-owned has adversely affected Frontier Developments' Kinectimals and Kinect Disneyland Adventures. I know that when I go to CEX or GAME (are there any other game retailers, the average person goes to?) all I see is shelves lined with FIFA this year-X, nothing you'd actually want to own and really shitty games Kinectimals and Disneyland Adventures. Because we know how families that game together love to burn through games like Kinectimals and then return it the next day the scamming bastards.