This is the first post in one of our signature 'series' that never had more than one post in it. You can find all the others (there aren't any and there never will be) under the tag of "Us vs them". This Friday London Fashion Week um, it, well it comes to London? Although it doesn't really go anywhere else. London Fashion week will get miles and miles of column inches over the next couple of weeks from articles in those wanky glossy fashion magazines that look like future porn through to the columns written by plump middle class Bridget Jones wannabes who write for the Guardian. Fashion is an okay thing for people to be interested in. Gaming not so much. Its fine to waste money on shoes, clothes and bags. Not fine to waste money on games. In an not so scholarly analysis we'll have a look to see why one interest is perceived as socially acceptable and the other as socially abhorrent by comparing two of the biggest events in each camps calendar. It