In game advertising
It hasn't happened yet but we remember distinctly being distinctly worried in a very distinct fashion around the time that gaming really took off as there were rumblings of in-game advertising being explored as a thing. We were worried that if advertisers got the keys to our games, they'd end up looking as gaudy as real cities and we'd find ourselves strangely drawn to brands we'd never paid much attention to before. Fortunately, that never really happened. Red Bull got into a couple of games, Wipeout and Judge Dredd: Dredd vs Death . The brand seamlessly sat in the world of Wipeout . Not so much Judge Dredd . From what I can recall instead of making your way around generic docks and warehouses filled with normal crates, you made your way around docks and warehouses filled with Red Bull crates. Other than that I can't recall other adverts for real world brands in games ( Mario Kart has in game billboards, hilariously advertising "green shells" and...